Head of Growth
pastaevangelists.com | London
Nov 2018 – June 2019
Owning growth/digital marketing initiatives to achieve aggressive growth goals. Utilising data and creativity to drive sustainable growth of high-quality customers through numerous digital channels. Testing and optimising new performance and acquisition marketing channels. Assisting in the improvement of our CRM programme, making it a machine for both acquisition and retention. Owning and building Amazon as a new sales channel for growth.
Growth Marketing Manager
Curious World Mobile App | London
Nov 2018 – June 2019
Leading growth strategy and defining and driving growth KPIs – Decreasing CAC while increasing LTV. Growing subscription base by planning, implementing and optimising new channels for growth. Conducting growth experiments and optimising current key growth channels. Dissecting data to conduct product-based growth experiments to improve conversion rates and increase subscribers.
startdesign.com | London
May 2018 – Nov 2018
Development and implementation of content marketing strategy. Management and optimisation of current acquisition channels. Implementation + testing of new acquisition channels. Conversion optimisation through marketing automation and outbound campaigns. Analytics and reporting. PR + partnership management.
Creator + Explorer
Scrimpsplurgetravel.com | Location Independent
November 2016 – Present
Develop brand identity and strategy. Digital comms strategy. Website development. SEO strategy and implementation. Affiliate marketing. Social media marketing. Climb mountains. Learn Spanish. Swim with sea lions. Talk to strangers. Get out of my comfort zone.
Senior Marketing Manager
Theurbanlist.com | Melbourne
February 2015 – November 2016
Drive audience development. Increase engagement, frequency and retention. Develop and implement quarterly strategic marketing plans. Financial management of marketing budget. Social media strategy, advertising and marketing. Product and platform innovation. Data analysis and optimisation. Sales CRM strategy and implementation. Develop strategic partnerships between brands and The Urban List. Campaign development and implementation.
August 2014 – February 2015
Be thrown totally into the deep end. Cook things. Learn loads. Have fun. Make friends. Generally, have a once-in-a-lifetime experience played out on 1 million+ Aussie’s TV screens 5 nights a week.
Senior Integration Manager
Cummins & Partners Creative Agency | Melbourne
October 2011 – August 2014
Campaign and project management. Building strong and successful brands. Pitching for new business. Financial management. Relationship building. Client management. Brand strategy. Communications strategy. Creative assessment.
Clients: Fonterra Brands Australia, Jeep Australia, Dairy Australia, ME Bank, Marie Stopes International (NFP), R.Corporation Property Development, Carsguide.com.au.
Clemenger Proximity Creative Agency | Melbourne
October 2010 – October 2011
Development and project management of direct marketing campaigns. CRM strategy. Data analysis and optimisation. Financial management. Management of data agency. Client management.
Clients: Mercedes-Benz, New Balance.
DraftFCB Creative Agency | Melbourne
February 2009 – June 2010
Project management. Campaign management. Financial management. Creative assessment.
Clients: Honda Australia
Bachelor of Business (Marketing/Management)
Monash University | Melbourne
2005 – 2008